Positioning
Korea x Latin America romance built for an existing cross-market audience.
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PROJECT SLATE 02 / 03
BUCKET LIST IN SEOUL
Global Romance Series · Brazil · Seoul · Doha
Phase 3 · USD 4M8-Episode Global RomanceEP: Theo JangEnglish · Korean · Portuguese
BUCKET LIST
IN SEOULBrazil · Seoul · DohaGLOBAL ROMANCE SERIES
IN SEOULBrazil · Seoul · DohaGLOBAL ROMANCE SERIES
Distribution Angle
Globoplay and Latin America-facing OTT positioning, with Korean romance structure and global packaging.
Brand Integration
Zad Food cultural dinner and GUC residence can appear naturally inside the story world.
SYNOPSIS
A Latin American woman chooses herself across Seoul, Brazil, and Doha.
Sofia, a young Brazilian woman exhausted by work, relationships, and a life where every choice feels delayed, impulsively gets on a flight to Seoul. In a city where she knows no one, she meets warm Si-eon and guarded Theo, two very different men who force her to confront what she actually wants.
Season 1 begins with Seoul as the emotional reset. Season 2 brings the story back through Brazil. Season 3 completes the emotional triangle in Doha around the World Cup, where Sofia must decide whether she will wait to be chosen or finally call the name of the life and love she wants.
STRATEGIC VALUE
Romance with a clear audience bridge.
- Korean romance already travels strongly across Latin American audiences.
- The series uses English, Korean, and Portuguese as part of the actual story texture.
- Theo Jang's Netflix visibility and Brazil-facing fandom support early awareness and digital marketing.
- Seoul provides K-romance emotional texture; Brazil provides Sofia's origin and stakes; Doha becomes the emotional destination.
- The IP can expand through Season 2, Season 3, travel content, music, lifestyle, and brand collaboration.